Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo

Yahoo staves off Microsoft proxy fight

05.03.2008

Search engine company Yahoo has moved to delay Microsoft's attempt to take over its board of directors.

Last month, Microsoft appeared to step up its fight to acquire Yahoo, by preparing for a 'proxy battle' whereby it would...

Category: MSN, Search engines, Yahoo

Microsoft opens window for proxy fight at Yahoo

20.02.2008

The attempted takeover of Yahoo appears to have taken another turn, with reports that Microsoft is preparing for a 'proxy fight' to secure the company.

Last week Yahoo rejected an offer from Microsoft that was worth $44.6...

Category: MSN, Search engines, Yahoo

News Corp stalks the corridors of search

14.02.2008

Rupert Murdoch is reportedly eyeing a significant stake in Yahoo, in return for a portion of his News Corporation's online portfolio. According to the News Corp-owned Wall Street Journal, Murdoch and Yahoo chief executive Jerry...

Category: MSN, Search engines, Social media, Video sharing, Yahoo

Google takes aim at Microsoft's Yahoo move

04.02.2008

Policymakers around the world should examine Microsoft's proposed buyout of Yahoo, search rival Google has said.

In a message on the company's official blog, Google's chief legal officer David Drummond wrote that "Microsoft's...

Category: Google, MSN, Natural search, Search engines, Yahoo

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