Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Marketers probe Facebook Lexicon

17.04.2008

Web analysts and online marketers have been poring over Facebook's new analytics tool this week, for insights into the social network's members.

Facebook Lexicon produces graphs that allow registered users to compare the...

Category: Online marketing, Social media

iCrossing buys 3GNet

14.04.2008

Digital marketing company iCrossing has acquired 3GNet, one of Germany's longest-established digital marketing agencies.

The German agency specialises in natural and paid search marketing, and provides affiliate marketing...

Category: Natural search, Online marketing, Paid search

Google, Yahoo, Microsoft and News Corp in 'epic fight'

10.04.2008

Microsoft's pursuit of Yahoo has become more complex, with the appearance yesterday of a series of announcements and leaks.

According to a report in the Wall Street Journal (WSJ), Yahoo and AOL are close to a deal that would see...

Category: Google, Natural search, Online marketing, Paid search, Search engines, Yahoo

Microsoft ups Yahoo pressure

07.04.2008

Microsoft chief executive Steve Balmer has written to Yahoo's board of directors, ratcheting up the pressure for a response to Microsoft's takeover bid.

In an email sent over the weekend, Balmer set a three-week deadline for...

Category: Online marketing, Search engines, Yahoo

Google to sell DoubleClick's search marketing unit

04.04.2008

Google has confirmed details of how it will divest the search marketing business it acquired when it bought DoubleClick last month.

 

Category: Google, Online marketing, Paid search, Search engines

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