Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

US clears Google to buy DoubleClick

21.12.2007

Google's $3.1 billion takeover of DoubleClick has been given the go-ahead by the US monopolies watchdog.

Google's internet search rivals had complained that the takeover, which would give the search giant ownership of one of the...

Category: Google, MSN, Natural search, Online marketing, Paid search, Search engines

Tracking paid search offline performance 'a challenge'

10.12.2007

Using phone calls to track paid search performance is particularly challenging for small businesses, it has been observed.

According to search marketing blog Finding the Sweet Spot, the pressures of day-to-day business on call...

Category: Paid search

Search tactics 'can turn browsers into buyers'

10.12.2007

An effective search campaign is crucial to the drive to convert online shoppers into buyers, it has been claimed.

A new report in eMarketer has cited a number of recent studies that offer insight into the best ways to facilitate...

Category: Paid search

Poor search visibility 'may hamper sales'

05.12.2007

Using paid search or natural search techniques could help online retailers translate visits into sales, it has been claimed.

Maximising search engine visibility was one of ten tips offered by E-consultancy in a new article on the...

Category: Paid search

Searching, searching to display

04.12.2007

Yahoo's Search Marketing blog advises that a combination of search and display marketing can be an effective route for advertisers.

Running both campaigns simultaneously is a strategy with a variety of advantages, writes Abe...

Category: Paid search

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