Search Marketing News

Yahoo rewires as Microsoft muscles in

25.04.2008

Microsoft has warned Yahoo that it is running out of time to avoid a hostile takeover.

Microsoft's chief financial officer Chris Liddell said on Thursday that "speed was of the essence" in completing the deal on the table:...

Category: MSN, Social media, Yahoo

Yahoo profit boost leaves Microsoft unmoved

24.04.2008

Yahoo has reported a three-fold hike in profits – apparently still not enough to earn it a revised offer from would-be owner Microsoft.

Yahoo's latest financial results reveal a tripling in income for the first quarter of this...

Category: MSN, Search engines, Yahoo

'Green' search engine turns ads into offsets

16.04.2008

A new search engine that aims to "make a difference for climate change" has been launched across 14 countries.

The Sydney-based firm behind Ecocho promises to plant trees according to how many searches are made through it.

The...

Category: Google, Search engines, Yahoo

Google, Yahoo, Microsoft and News Corp in 'epic fight'

10.04.2008

Microsoft's pursuit of Yahoo has become more complex, with the appearance yesterday of a series of announcements and leaks.

According to a report in the Wall Street Journal (WSJ), Yahoo and AOL are close to a deal that would see...

Category: Google, Natural search, Online marketing, Paid search, Search engines, Yahoo

Microsoft ups Yahoo pressure

07.04.2008

Microsoft chief executive Steve Balmer has written to Yahoo's board of directors, ratcheting up the pressure for a response to Microsoft's takeover bid.

In an email sent over the weekend, Balmer set a three-week deadline for...

Category: Online marketing, Search engines, Yahoo