Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google to sell DoubleClick's search marketing unit

04.04.2008

Google has confirmed details of how it will divest the search marketing business it acquired when it bought DoubleClick last month.

 

Category: Google, Online marketing, Paid search, Search engines

April springs a few surprises

01.04.2008

Websites across the world have marked April Fools' Day with a series of jokes and hoaxes.

Among the most high-profile and elaborate pranks, the BBC produced footage of 'recently discovered' penguins avoiding cold weather by...

Category: Google, Other, Social media

YouTube launches 'Analytics for video'

28.03.2008

YouTube has launched a free analytics service for video, similar to parent Google's Analytics.

The YouTube Insight tool, launched earlier this week, allows video contributors to view statistics about the material that they...

Category: Google, Video sharing

Yahoo signs up to Google's OpenSocial

27.03.2008

Search engine Yahoo has signed up to its rival Google's OpenSocial standard for applications.

The search engines, along with social networking site MySpace, have announced the formation of the OpenSocial Foundation – a...

Category: Google, Social media, Yahoo

Google lobbies for 'white space' Wi-Fi

26.03.2008

Google has written an open letter to US broadcast regulators, asking them to free up parts of the analogue TV frequency range for public Wi-Fi.

The search company says that the unused frequency ranges, which separate and prevent...

Category: Google

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