Search Marketing News

Microsoft bids for Yahoo

01.02.2008

Microsoft is attempting to buy Yahoo with an unsolicited offer worth $44.6 billion.

The proposal, valued at 62% more than Yahoo's closing share price yesterday, comes after Yahoo revealed a 23% decline in profits for the last...

Category: Google, MSN, Search engines, Yahoo

US clears Google to buy DoubleClick

21.12.2007

Google's $3.1 billion takeover of DoubleClick has been given the go-ahead by the US monopolies watchdog.

Google's internet search rivals had complained that the takeover, which would give the search giant ownership of one of the...

Category: Google, MSN, Natural search, Online marketing, Paid search, Search engines

Expensive week for search engines

20.12.2007

Microsoft, Google and Yahoo have agreed to settle United States government claims that they accepted adverts promoting illegal online betting sites.

The three firms agreed to a settlement totalling $31.5 million, though none has...

Category: Google, MSN, Search engines

Live Search relevance 'improved'

04.10.2007

The relevance of results offered by Microsoft's updated Live Search has been improved, according to the firm.

In an official Live Search blog post, the company explains that the significance of results is "a hard thing to...

Category: MSN

Microsoft refines Live Search

28.09.2007

Software producer Microsoft has unveiled the new version of its Live Search and detailed the improvements.

They include a number of features beyond a typical click-and-search approach to yielding results.

An expansion of the...

Category: MSN