Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Search 'influences brand perception'

13.12.2007

Consumer perception of brands is influenced by search engine listings, it has been found.

A new study by Enquiro Research discovered a correlation between paid and organic search listings and the extent to which customers...

Category: Natural search

Audience sensitivity 'key' to SEM

12.12.2007

For small firms looking to translate their SEM campaigns into financial gain, it has been claimed that a high level of audience awareness is important.

Social media campaigns often have lower conversion rates than other types of...

Category: Natural search

Nintendo and Apple 'dominate search activity'

11.12.2007

New figures show that tech product searches are proving popular among European web users this Christmas, with Nintendo and Apple together comprising the top-three most searched for products.

The latest report from comScore has...

Category: Natural search

Wii 'most searched-for item'

07.12.2007

The Nintendo Wii has emerged top of the table in Hitwise's new ranking of the most searched-for products.

According to the figures for the two weeks ending December 1st 2007, the console achieved 0.19 per cent of traffic to...

Category: Natural search

Search marketers 'should consider relevance'

04.12.2007

Relevance is the key issue marketers should remember when attempting to optimise targeted content pages for sales conversions.

Writing on the Search Marketing Standards blog, Kevin Gold notes that some search marketers may find...

Category: Natural search

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