Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

IPA warns against cutting ad budgets

20.03.2008

Firms should maintain their marketing and advertising spend during an economic downturn, the UK's advertising trade body has said.

And, if rivals are cutting budgets, the long-term benefit of maintaining spending will be even...

Category: Online marketing

Sir Tim demands "opt-in" tracking

17.03.2008

Creator of the web, Sir Tim Berners-Lee, has outlined his personal views on the web-tracking debate.

In an in-depth interview with BBC News, Berners-Lee appeared at his most animated when it came to the subject of...

Category: e-commerce, Online marketing

Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo

TalkTalk balks at opt-out ad tracking

11.03.2008

Internet service provider TalkTalk is to make a controversial new user-tracking scheme 'opt-in', according to BBC News.

The scheme, developed by digital technology company Phorm, would be the first to record data about...

Category: e-commerce, Online marketing

Targeted adverts: opinion Phorming?

07.03.2008

Privacy concerns about a new advertising service have prompted the government's information regulator to act.

Advertising company Phorm has signed deals with the UK's three biggest internet service providers (ISPs) to record the...

Category: e-commerce, Online marketing

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