Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Planning 'essential' with PPA

28.11.2007

One paid search blog is offering some advice on using Google's Pay-Per-Action (PPA) system.

Pay Per Click Hero notes that the system's beta test has been running for eight months but industry blogs have been relatively muted in...

Category: Paid search

Paid search alternatives 'can expand audience'

26.11.2007

Looking beyond paid search heavyweights such as Google and Yahoo can enable marketers to extend their reach, it is being suggested.

Loren Baker claims on Search Engine Journal that the paid search market is more competitive than...

Category: Paid search

Yahoo! advertisers 'should focus on quality and budget'

12.10.2007

Budget and advertisement quality are two of the primary factors which influence the ranking of pay-per-click messages, Yahoo! has advised.

Marketing manager Michael Mattis observes that some publishers think their commercials are...

Category: Paid search

AdSense units 'to show YouTube content'

10.10.2007

AdSense publishers can now opt-in to displaying YouTube videos in ad units of the correct dimensions, Google has revealed.

Initially available to US publishers only, the content is supported by advertisements, explains product...

Category: Paid search

Yahoo! details software updates

09.10.2007

Yahoo! has revealed some of the improvements made to its advertising management software.

Marketing manager Michael Mattis explains the changes in a Yahoo! Search Marketing blog post.

They include a direct link to view...

Category: Paid search

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