Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo

Yahoo staves off Microsoft proxy fight

05.03.2008

Search engine company Yahoo has moved to delay Microsoft's attempt to take over its board of directors.

Last month, Microsoft appeared to step up its fight to acquire Yahoo, by preparing for a 'proxy battle' whereby it would...

Category: MSN, Search engines, Yahoo

Union targets M&S with 'wasteful' AdWords campaign

28.02.2008

General workers' union Unite's attempt to use paid search advertising (PPC) to attack high-street retailer Marks and Spencer has been dismissed as 'wasteful' by internet marketers.

 

Unite has launched "a virtual and an actual...

Category: Google, Online marketing, Paid search, Search engines

Yahoo opens up

26.02.2008

Yahoo has announced that it will 'open' its search platform to third parties.

The company says that the change, which will not affect the order in which results are displayed, will allow web site owners to "present more useful...

Category: Google, Natural search, Search engines, Yahoo

News sites look to predict the future

22.02.2008

Internet users may one day search the future, if a Yahoo patent application bears fruit.

The application, filed in August 2006, details a method for examining the references to time and date within information on the web, and...

Category: Natural search, Online journalism, Search engines, Social media

Displaying results 11 to 15 out of 53

< Previous

1

2

3

4

5

6

7

Next >