Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Yahoo signs up to Google's OpenSocial

27.03.2008

Search engine Yahoo has signed up to its rival Google's OpenSocial standard for applications.

The search engines, along with social networking site MySpace, have announced the formation of the OpenSocial Foundation – a...

Category: Google, Social media, Yahoo

China blocks Yahoo and YouTube over Tibet

18.03.2008

China has blocked access to YouTube and some news services, it has been reported.

The move, which left Chinese citizens unable to visit the video-sharing site, Yahoo News and The Guardian newspaper's website, among others, is...

Category: Online journalism, Video sharing, Yahoo

Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo

Yahoo staves off Microsoft proxy fight

05.03.2008

Search engine company Yahoo has moved to delay Microsoft's attempt to take over its board of directors.

Last month, Microsoft appeared to step up its fight to acquire Yahoo, by preparing for a 'proxy battle' whereby it would...

Category: MSN, Search engines, Yahoo

Yahoo opens up

26.02.2008

Yahoo has announced that it will 'open' its search platform to third parties.

The company says that the change, which will not affect the order in which results are displayed, will allow web site owners to "present more useful...

Category: Google, Natural search, Search engines, Yahoo

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