Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo

Union targets M&S with 'wasteful' AdWords campaign

28.02.2008

General workers' union Unite's attempt to use paid search advertising (PPC) to attack high-street retailer Marks and Spencer has been dismissed as 'wasteful' by internet marketers.

 

Unite has launched "a virtual and an actual...

Category: Google, Online marketing, Paid search, Search engines

Google helps boost Pacific internet backbone

27.02.2008

Google is backing a new undersea internet cable linking the US and Japan, the company announced yesterday.

The new fibre optic cable system, named Unity, will extend for more than 6,000 miles along the floor of the Pacific...

Category: Google, Video sharing

Yahoo opens up

26.02.2008

Yahoo has announced that it will 'open' its search platform to third parties.

The company says that the change, which will not affect the order in which results are displayed, will allow web site owners to "present more useful...

Category: Google, Natural search, Search engines, Yahoo

Google to toughen up on paid search URLs

14.02.2008

Google is to "strictly enforce" the rules on how URLs are displayed via AdWords, in an effort to clamp down on misleading links.

The rules state that the URL displayed in an AdWords sponsored link should be the same as the URL...

Category: Google, Paid search, Search engines

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