Search Marketing News
Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.
Microsoft Gatineau 'to use Live ID information'
25.07.2007
Microsoft is to supply information from users' Live ID profiles to website marketers via its new analytics software, it has emerged.
Ian Thomas of Microsoft's Digital Advertising Solutions group reveals in a blog post that the...
Category: MSN
Microsoft Live search boosted by 'carnival barker'
11.07.2007
Microsoft Live search saw its market share increase last month by making use of an innovative marketing technique, it has been revealed.
The website implemented a promotion in which users are rewarded with points for answering...
Category: MSN
MSN expands adCenter reporting
09.07.2007
MSN has expanded the functionality of its adCenter marketing software to include click quality reports, the company announces.
Brendan Kitts, programme manager for click quality at Microsoft adCenter, advises that this could...
Category: MSN
Search engines reliant on branding
29.06.2007
A new study has revealed that branding is important for search engines, even if the results produced are the same.
A Penn State study sought to discover why internet users tend to gravitate toward a small number of search...
Category: Google, MSN, Other, Search engines, Yahoo
Search engine survey finds Yahoo! 'most risky'
06.06.2007
Yahoo! returns the highest proportion of 'risky' sites for users, according to a survey of the top five search engines by security vendor McAfee.
Research published this week indicates that 5.4 per cent of Yahoo! searches return...
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