Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Union targets M&S with 'wasteful' AdWords campaign

28.02.2008

General workers' union Unite's attempt to use paid search advertising (PPC) to attack high-street retailer Marks and Spencer has been dismissed as 'wasteful' by internet marketers.

 

Unite has launched "a virtual and an actual...

Category: Google, Online marketing, Paid search, Search engines

Government may disconnect illegal net downloaders

12.02.2008

The government is considering legislation to cut off users who use the internet to illegally download films and music, The Times reports.

And users who fall foul of the proposed legislation could be prosecuted, along with their...

Category: e-commerce, Online marketing, Other, Video sharing

40% more internet shoppers since 2005

29.01.2008

The number of people who have used the internet to shop for goods has jumped by 40% in two years, according to Nielsen.

The net research company says that, by December 2007, more than 85% of the world's internet users had used...

Category: e-commerce, Online marketing, Search engines, Social media

Marketer issues troll warning

24.01.2008

Tension over the way that marketers use StumbleUpon has come to a head, with calls for the site's owners to tackle harassment amongst its users.

Posting on Search Engine Watch, search engine optimisation (SEO) marketer Marty...

Category: Natural search, Online marketing, Search engines, Social media

EA trials 'free' online gaming

22.01.2008

Games giant Electronic Arts (EA) is trialling a new, free-to-play version of its online combat game Battlefield.

Battlefield Heroes, described as a 'cartoon shooter', will be available from this summer, and will cost nothing to...

Category: Online marketing, Other

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