Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Online marketing 'comes of age'

08.10.2007

The internet advertising industry has "come of age", according to an expert.

Karin von Abrams, senior analyst at eMarketer, makes the comments in light of figures from the Internet Advertising Bureau (IAB).

A recent...

Category: Paid search

Yahoo! Search Assist 'to increase ad earnings'

05.10.2007

Yahoo! anticipates a greater level of earnings among advertisers on its search results.

Such is the assertion of marketing manager Michael Mattis in a Yahoo! Search Marketing blog post.

Commenting on the introduction of Yahoo!...

Category: Paid search

'Financial incentives' to fight click fraud

03.10.2007

It is in Google's best interests to minimise levels of click fraud, the search engine asserts.

Writing on the Inside AdWords blog, crew member Judy claims that the company takes a dual approach to the issue.

Efforts undertaken...

Category: Paid search

Microsoft updates adCenter quality scores

02.10.2007

To coincide with the launch of its updated Live Search, Microsoft has changed the way it calculates the quality score of pages.

In an adCenter blog post, marketing manager Jen K and community team member Carolyn outline the...

Category: Paid search

Google completes ROI tips

02.10.2007

An Inside AdWords blog post from Google completes the three-part series on return on investment (ROI) from the search engine.

The latest advice covers the recommended response to an ROI of greater than or less than 100 per...

Category: Paid search

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