Search Marketing News

Microsoft opens window for proxy fight at Yahoo

20.02.2008

The attempted takeover of Yahoo appears to have taken another turn, with reports that Microsoft is preparing for a 'proxy fight' to secure the company.

Last week Yahoo rejected an offer from Microsoft that was worth $44.6...

Category: MSN, Search engines, Yahoo

Online news archives 'risk contempt'

19.02.2008

Online news providers should be forced to remove sensitive news stories from their archives during some trials, the former Lord Chancellor has told the BBC.

In an interview for Radio 4's Law in Action, due to be broadcast on...

Category: Online journalism, Search engines, Social media

News Corp stalks the corridors of search

14.02.2008

Rupert Murdoch is reportedly eyeing a significant stake in Yahoo, in return for a portion of his News Corporation's online portfolio. According to the News Corp-owned Wall Street Journal, Murdoch and Yahoo chief executive Jerry...

Category: MSN, Search engines, Social media, Video sharing, Yahoo

Google to toughen up on paid search URLs

14.02.2008

Google is to "strictly enforce" the rules on how URLs are displayed via AdWords, in an effort to clamp down on misleading links.

The rules state that the URL displayed in an AdWords sponsored link should be the same as the URL...

Category: Google, Paid search, Search engines

Yahoo spurns Microsoft's advances

11.02.2008

Yahoo has rejected Microsoft's unsolicited takeover attempt, in a move predicted by several papers over the weekend.

On 31 January, Microsoft made an offer of $44.6 billion for Yahoo, which the company said it would evaluate...

Category: Search engines, Yahoo