Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Microsoft opens window for proxy fight at Yahoo

20.02.2008

The attempted takeover of Yahoo appears to have taken another turn, with reports that Microsoft is preparing for a 'proxy fight' to secure the company.

Last week Yahoo rejected an offer from Microsoft that was worth $44.6...

Category: MSN, Search engines, Yahoo

News Corp stalks the corridors of search

14.02.2008

Rupert Murdoch is reportedly eyeing a significant stake in Yahoo, in return for a portion of his News Corporation's online portfolio. According to the News Corp-owned Wall Street Journal, Murdoch and Yahoo chief executive Jerry...

Category: MSN, Search engines, Social media, Video sharing, Yahoo

Yahoo spurns Microsoft's advances

11.02.2008

Yahoo has rejected Microsoft's unsolicited takeover attempt, in a move predicted by several papers over the weekend.

On 31 January, Microsoft made an offer of $44.6 billion for Yahoo, which the company said it would evaluate...

Category: Search engines, Yahoo

Google takes aim at Microsoft's Yahoo move

04.02.2008

Policymakers around the world should examine Microsoft's proposed buyout of Yahoo, search rival Google has said.

In a message on the company's official blog, Google's chief legal officer David Drummond wrote that "Microsoft's...

Category: Google, MSN, Natural search, Search engines, Yahoo

Microsoft bids for Yahoo

01.02.2008

Microsoft is attempting to buy Yahoo with an unsolicited offer worth $44.6 billion.

The proposal, valued at 62% more than Yahoo's closing share price yesterday, comes after Yahoo revealed a 23% decline in profits for the last...

Category: Google, MSN, Search engines, Yahoo

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