Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Generic image labels 'should be avoided'

11.09.2007

Alternative image text should be specific if it is to achieve search engine optimisation (SEO) targets, it has been advised.

Writing in TechNewsWorld, Paul Korzeniowski notes that without alternative image text, graphical...

Category: Natural search

SEO 'vital' for online operators

24.08.2007

Investment in search engine optimisation (SEO) campaigns is "vital" as a means of driving traffic to a business website, it is claimed.

The Chartered Institute of Marketing suggests that search engines are now the...

Category: Natural search

Related sites 'can boost natural search ranking'

06.08.2007

Related sites can boost a website's natural search ranking by identifying targets for incoming links, it has been claimed.

E-consultancy.com chief executive officer Ashley Friedlein notes that related sites - such as those...

Category: Natural search

Search habits 'precursor of sales trends'

30.07.2007

Consumer search habits offer an indication of future sales trends, it has been claimed.

Bill Tancer, general manager of global research at internet analyst Hitwise, suggests that popularity for a particular search term frequently...

Category: Natural search

Editorial content is 'king of SEO'

27.07.2007

Regularly-updated editorial content is the "king" of search engine optimisation (SEO) techniques, it has been claimed.

Business advisory service Fresh Business Thinking suggests that a large amount of unique content is...

Category: Natural search

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