Search Marketing News

Telegraph to become OpenID provider

21.01.2008

The Telegraph has announced that it will be both providing and accepting OpenID logins "from the end of February".

Shane Richmond, who declared the move today in his Telegraph-hosted technology blog, wrote that The Telegraph...

Category: Online journalism, Online marketing, Other, Yahoo

Social network "super advocates" good, or bad, for business

16.01.2008

Influential users of social networks will emerge as "super advocates" that could become a company's biggest ally or enemy, says a report by market research company Experian.

And, as the traffic to sites such as Facebook, Bebo and...

Category: Online marketing, Social media

'Social worm' hits Facebook users

07.01.2008

Facebook users have been warned of a new spyware threat.

According to internet security firm Fortinet, a platform application originally called 'Secret Crush' has rapidly spread among users.

A request tells the recipient that...

Category: Online marketing, Social media

US clears Google to buy DoubleClick

21.12.2007

Google's $3.1 billion takeover of DoubleClick has been given the go-ahead by the US monopolies watchdog.

Google's internet search rivals had complained that the takeover, which would give the search giant ownership of one of the...

Category: Google, MSN, Natural search, Online marketing, Paid search, Search engines

Sales 'driven by reviews'

14.12.2007

Consumer reviews are driving web sales, according to new research.

A report from eMarketer claims that word-of-mouth advertising - always an important tool for marketers - is especially influential now the internet has made...

Category: Online marketing