Search Marketing News

AOL enters behavioural targeting market

25.07.2007

AOL has acquired behavioural targeting firm Tacoda, it has been revealed.

The advertising firm is now to serve as a wholly-owned subsidiary of the search engine, AOL announced.

Tacoda's technology is now to be used to increase...

Category: Other

Spock to provide combined people search

24.07.2007

Search engine Spock is to unify results from a number of biographical websites to provide profiles of individuals, it has been reported.

With full launch scheduled for next month, the website already receives 30,000 applications...

Category: Other

Ask.com offers to erase search histories

23.07.2007

Web users will soon be able to search anonymously on Ask.com by using a new function, the company reveals.

AskEraser is to give the user the choice of whether to store their search history in order to tailor their search...

Category: Other

Search engines reliant on branding

29.06.2007

A new study has revealed that branding is important for search engines, even if the results produced are the same.

A Penn State study sought to discover why internet users tend to gravitate toward a small number of search...

Category: Google, MSN, Other, Search engines, Yahoo

Beta version of hedge fund search engine launched

12.06.2007

International B2B publisher Institutional Investor has launched the beta version of its new vertical search engine, aimed at the hedge fund industry.

The new search tool has been designed to provide financial professionals with...

Category: Other, Search engines