Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Ad distribution networks 'increase sales'

01.10.2007

Being part of a wide network of advertising websites increases sales, according to Yahoo!.

In a Yahoo! Search Marketing blog post, the search engine asserts that there are a number of benefits to having commercials spread across...

Category: Paid search

AdWords users told to upgrade

27.09.2007

Users of Google's AdWords software should upgrade to the latest version by October 3rd, the search engine advises.

AdWords Editor 4.0 was recently released by the firm and supersedes the previous version 3.5.

But in order to...

Category: Paid search

Google adds cost-per-acquisition parameter

26.09.2007

Google has added a new cost-per-acquisition (CPA) setting to its AdWords management software.

In an Inside AdWords blog post, crew member Heather explains that a number of website marketers have requested the new feature.

By...

Category: Paid search

Marketers 'must define profit' to calculate ROI

24.09.2007

Website marketers using Google's AdWords to manage their promotional efforts should define their level of profit in order to establish the return on investment (ROI) which has been achieved, the search engine advises.

In the...

Category: Paid search