Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google, Yahoo, Microsoft and News Corp in 'epic fight'

10.04.2008

Microsoft's pursuit of Yahoo has become more complex, with the appearance yesterday of a series of announcements and leaks.

According to a report in the Wall Street Journal (WSJ), Yahoo and AOL are close to a deal that would see...

Category: Google, Natural search, Online marketing, Paid search, Search engines, Yahoo

Trademarks in Google AdWords: discussions rumble on

09.04.2008

Search industry commentators continue to discuss the ramifications of Google's decision to allow paid search bids on trademarked terms.

The change to policy, announced on Friday, means that people searching for a trademark may...

Category: Miscellaneous

Internet advertising: 38% higher spend in 2007

08.04.2008

£2.8 billion was spent last year on online adverts in the UK, the Internet Advertising Bureau (IAB) has said.

And, having grown in value by £2 billion in three years, online ads now represent 15.3% of the UK advertising...

Category: Miscellaneous

Microsoft ups Yahoo pressure

07.04.2008

Microsoft chief executive Steve Balmer has written to Yahoo's board of directors, ratcheting up the pressure for a response to Microsoft's takeover bid.

In an email sent over the weekend, Balmer set a three-week deadline for...

Category: Online marketing, Search engines, Yahoo