Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Search marketing spend 'rises by 62%'

09.02.2007

Expenditure on search engine marketing in North America rose by 62 per cent during 2006, new statistics have shown.

The Search Engine Marketing Professional Organisation (Sempo) has revealed that total spending on search totalled...

Category: MSN, Natural search, Paid search

Telcos plan mobile rival to Google

05.02.2007

The search engine industry is set to expand as telecommunications companies plan a rival mobile phone search engine.

A Telegraph report uncovered details of the secret talks which are to take place at 3SGM, the telecommunications...

Category: Google, MSN, Other, Yahoo

Microsoft to take on Google advertising model

30.01.2007

Following this week's launch of its new operating system, Vista, Microsoft has revealed that it now plans to address the issue of search engine advertising in an effort to capitalise on the expanding market.

The company announced...

Category: Google, MSN, Online marketing

Local search continues to expand

30.01.2007

Ask, Microsoft and Google have all revealed extensions or improvements to their local search systems as companies and marketers alike wake up to the increased importance of such targeted services.

Microsoft has said that it will...

Category: Google, MSN, Other