Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google 'takes action on keyword stuffing'

26.07.2007

Sites unnecessarily laden with keywords may find their natural search ranking damaged, warns Matt Cutts.

The head of Google's Webspam team makes the statement in a blog post advising against the use of hidden textareas and other...

Category: Natural search

Overuse of Flash 'damages SEO attempts'

12.07.2007

Attempts at search engine optimisation (SEO) could be damaged by overusing Flash on a website, it has been warned.

Using the multimedia application in place of traditional HTML coding could create SEO issues, as well as limiting...

Category: Natural search

Bounce rate 'key to marketing'

02.07.2007

Online marketing may be aided by a better understanding of the bounce rate, it has been suggested.

WebProNews staff writer David Utter suggests that the web metric may be an extra tool for online marketers in determining how...

Category: Natural search

Survey predicts growing commitment to online marketing

18.06.2007

Commitment to the online channel is set to continue growing over the next 12 months, the latest Online Marketing Show (OMS) survey has found.

Figures suggest that over a third of respondents will increase their online budgets by...

Category: Natural search, Online marketing, Paid search, Social media

Search ads to give way to video

15.06.2007

Although search advertising will continue to have a major impact, its market share is likely to diminish, according to intelligence and advisory firm IDC.

The Massachusetts based firm argued that the market share for internet...

Category: Natural search, Online marketing, Paid search

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