Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Customer focus 'crucial for e-commerce'

12.12.2007

Online retailers could make their websites more customer-centric, it has been claimed.

A new report from FutureNow asserts that conversion rates for web shops could be higher, with companies said to be too focused on innovation...

Category: Online marketing

Shopping from work 'prevalent'

12.12.2007

Christmas shoppers are choosing to make their internet purchases from the office, new figures indicate.

The latest comScore statistics show that during the holiday season so far, spending has reached its peak at midday as people...

Category: Online marketing

Local web ad spending forecast to surge

11.12.2007

Next year is to see spending on local internet advertising campaigns rocket, a new report predicts.

The study by media research company Borrell Associates claims that local search will lead this boom, doubling to $5 billion...

Category: Online marketing

Sales 'influenced by product pages'

11.12.2007

Product pages are important for online marketers, it has been asserted.

According to Stoney deGeyter on ISEdb, there are 12 strategies that web marketers can pursue in order to maximise sales in the Christmas period.

Heading up...

Category: Online marketing

Internet shopping gains 18% on last year

10.12.2007

Christmas shopping on the web has a lead of almost 20 per cent on its 2006 performance, it has emerged.

The amount spent so far by shoppers looking for seasonal gifts on the web is 18 per cent higher than that spent during the...

Category: Online marketing

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