Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Central SEM team 'good for large companies'

14.09.2007

Large companies can benefit from a centralised team focused on search engine marketing (SEM) efforts, it has been claimed.

Melanie Mitchell, vice-president of SEM at AOL, advises that an overall approach to campaigns can work on...

Category: Paid search

Marketers 'should prepare early for Christmas'

13.09.2007

Inside AdWords, the official Google AdWords blog, has advised marketers to prepare early for Christmas when formulating an internet marketing campaign.

Christina, Inside AdWords crew member, stresses that - even though Christmas...

Category: Paid search

September 'a good month for testing ads'

06.09.2007

Testing advertisements is best done during September, according to a Yahoo! Search Marketing blog post.

Campaign managers are advised that the portal has declared September 'Ad Testing Month' and urges them to take the time to...

Category: Paid search

'No rule changes' for Google AdWords

04.09.2007

Google is to make no changes to the trademark rules for its AdWords bidding procedure, it has emerged.

A four-year legal battle was this week settled out of court by American Blind & Wallpaper Factory, reports Reuters.

The...

Category: Paid search

Paid search 'win-win for the consumer'

03.09.2007

Search engines and consumers each stand to benefit from a well-executed paid search campaign, it has been advised.

James Lamberti, senior vice-president of search solutions for industry analyst comScore, calls the technique...

Category: Paid search

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