Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

PDF ad service from Adobe and Yahoo!

29.11.2007

Adobe Systems and Yahoo! have announced the launch of a new service that enables online commercial publishers to integrate ads into PDF documents.

Ads for Adobe PDF is an opt-in service said by Adobe to offer publishers the...

Category: Yahoo

Yahoo! expands search results

04.10.2007

Search engine Yahoo! is offering new features in the latest incarnation of its software, it has been revealed.

Vish Makhijani of Yahoo! Search explains in a Yodel Anecdotal blog post that users may now expect to see suggestions...

Category: Yahoo

Yahoo! releases loading times tool

07.08.2007

Yahoo! has launched a new tool designed to improve the loading time of complex web pages.

YSlow analyses pages and identifies which components are causing the greatest increase in the time taken to view a website, the search...

Category: Yahoo

Marketing services boost Yahoo! profits

18.07.2007

Marketing services account for 87.5 per cent of Yahoo!'s revenues, according to the search engine.

Financial statistics published by Yahoo! show that marketing services contributed $1.49 billion (£730 million) towards...

Category: Yahoo

Yahoo! espouses benefits of Alt tags

16.07.2007

Yahoo! is encouraging webmasters to make use of the alternative text (Alt) tag for images in order to ensure they target the widest audience possible.

A post on the search engine's Yodel Anecdotal blog urges online marketers to...

Category: Yahoo

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