Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google to sell DoubleClick's search marketing unit

04.04.2008

Google has confirmed details of how it will divest the search marketing business it acquired when it bought DoubleClick last month.

 

Category: Google, Online marketing, Paid search, Search engines

Takeover speculation rife

02.04.2008

Speculation is building that Microsoft is close to agreeing a deal with Yahoo, two months after it launched an unsolicited $44.6 billion takeover attempt.

Writing in the Wall Street Journal's D: All Things Digital, Kara Swisher...

Category: Miscellaneous

April springs a few surprises

01.04.2008

Websites across the world have marked April Fools' Day with a series of jokes and hoaxes.

Among the most high-profile and elaborate pranks, the BBC produced footage of 'recently discovered' penguins avoiding cold weather by...

Category: Google, Other, Social media

Google: is there a 'brain drain'?

31.03.2008

Search engine Google is suffering from a 'brain drain', some analysts have suggested.

Writing on Wired last week, Betsy Schiffman noted that a number of high-profile Googlers including Sheryl Sandberg, Ethan Beard and Justin...

Category: Miscellaneous

YouTube launches 'Analytics for video'

28.03.2008

YouTube has launched a free analytics service for video, similar to parent Google's Analytics.

The YouTube Insight tool, launched earlier this week, allows video contributors to view statistics about the material that they...

Category: Google, Video sharing

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