Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Knol 'means Google must edit'

17.12.2007

Google has announced an ambitious online knowledge service to rival Wikipedia.

Google Knol, which is currently undergoing testing, aims to create a 'first stop resource' for web users that directly challenges Wikipedia, the site...

Category: Google

If I only had a brain…

13.12.2007

Marketers attempting to understand Google should perhaps look closer to home, according to new research.

Scientists from the University of California, Berkeley, have claimed that the process by which the brain retrieves words is...

Category: Google

Search snippet advice

29.11.2007

According to Web Pro News, search snippets are the area where webmasters can exert the most influence over what is displayed about their site.

The website passed on some tips from Google's Matt Cutts on finding out how to manage...

Category: Google

AdSense acts to ensure conversion validity

15.10.2007

Google's AdSense service has taken steps to ensure the validity of conversions generated by referral ads, the company has stated.

Writing on the Inside AdSense blog, Eva Woo from the service's product marketing division explained...

Category: Google

Google Brazil 'most available'

01.10.2007

The Brazilian version of Google has less downtime than any of its international counterparts, new figures have revealed.

Uptime analyst Pingdom observes that all of the search engine's national portals were available for more...

Category: Google

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