Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Popularity of mobile local search services grows

29.05.2007

Consumers are becoming more aware of the possibilities of mobile internet and the breadth of information available via the medium, new research has shown.

According to figures from m-spatial's latest Mobile Local Search Index,...

Category: Natural search

Website search 'leads to increased consumer purchasing'

16.05.2007

The quality of a website's own search facilities could have a direct impact on sales figures, it has been revealed.

A report from the Aberdeen Group questioned major online retailers and found that 70 per cent said that users...

Category: Natural search

Ask to spend $100m on search promotion

16.05.2007

Ask.com will spend around $100 million (£50 million) this year in an effort to boost its share of the online search engine market, it has been revealed.

The site has recently launched a number of new services, but the...

Category: Natural search, Search engines

Marketers 'trying different types of media'

11.05.2007

Online marketers are increasingly trying to diversify the platforms on which they advertise in a bid to get ahead in the crowed internet advertising marketplace, it has been revealed.

Research from Thomson Intermedia has shown...

Category: Natural search, Online marketing