Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Yahoo! offers ad comparisons

31.08.2007

Yahoo! Search Marketing campaigners can now compare their advertisements with those of other users of the service, according to the company.

In a post on the Yahoo! Search Marketing blog, administrator Michael Mattis reveals that...

Category: Paid search

Marketers 'should vary ad messages'

29.08.2007

Online advertisers should vary the message in their commercials in order to determine which is most effective, it has been advised.

In an Inside AdWords blog post, Google crew member Feng suggests testing different calls to...

Category: Paid search

SEM 'should integrate into overall campaign'

21.08.2007

Search engine marketing (SEM) should be integrated into a larger campaign in order to establish a recognisable brand, it has been advised.

WebProNews business and technology writer Jason Lee Miller reports from the Search Engine...

Category: Paid search

Search marketers 'should consider metrics'

16.08.2007

Metrics forms a key aspect of search engine marketing, it has been claimed.

Author of industry guidebook Search Engine Marketing, Inc. Mike Moran warns that those who neglect metrics are ignoring a key part of their...

Category: Paid search

Click fraud bots 'not intelligent'

14.08.2007

Marketers should bear in mind that click fraud bots lack human intelligence, it has been warned.

Nathan Weinberg, author of the InsideGoogle blog, gives the example of an AdSense for Search user who ran an internet cafe.

He...

Category: Paid search

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