Search Marketing News
Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.
Yahoo! launches targeted ads service
03.07.2007
Search engine Yahoo! has launched its SmartAds service for the targeted delivery of internet commercials, it has emerged.
The company this week announced the availability of online advertisements tailored to personal information...
Category: Yahoo
Search engines reliant on branding
29.06.2007
A new study has revealed that branding is important for search engines, even if the results produced are the same.
A Penn State study sought to discover why internet users tend to gravitate toward a small number of search...
Category: Google, MSN, Other, Search engines, Yahoo
Google and Yahoo! upgrade photo sharing
28.06.2007
Two of the world's leading search engines, Google and Yahoo!, have improved their online photo offerings, guaranteeing users an even better image experience.
Yahoo! has integrated Flickr hosted images into Yahoo! Image Search,...
Category: Google, Social media, Yahoo
Yahoo! combines advertising sales teams
25.06.2007
Leading internet company Yahoo! has announced plans to combine its search and advertising sales teams.
The new organisation will be led by David Karnstedt, who is currently senior vice-president of Yahoo!'s search sales...
Category: Online marketing, Paid search, Yahoo
Yahoo! acquires Rivals.com
21.06.2007
Leading global internet company Yahoo! has entered into an agreement to acquire Rivals.com, an online destination for college and high school sports.
The announcement comes just days after co-founder Jerry Yang was unveiled as...
Category: Yahoo
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