Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Google Trends goes daily

27.09.2007

Google claims "it's all about today" - and has updated its Trends software to reflect the stance.

Trends highlights search terms which display a sudden increase in popularity, rather than those which are regularly near...

Category: Google

Google introduces time-on-page benchmark

20.09.2007

The time a user spends looking at a particular page can now be set as a benchmark in Google's Website Optimiser software, the search engine reveals.

In an Inside AdWords blog post, crew member Trevor explains that the move means...

Category: Google

Google offers RSS subscriber statistics

18.09.2007

Users of Google's Webmaster Central service can now find out how many people are subscribed to their RSS feeds, it has emerged.

RSS - commonly known as standing for Really Simple Syndication - is a means of sending news content...

Category: Google

Google backtracks on Analytics formula

17.09.2007

Google has reversed its decision to update the "average time" formula in Google Analytics, the search engine reveals.

A post on the Official Google Analytics blog explains that the formula had been changed to ignore...

Category: Google

ROI 'certainly matters the most'

14.09.2007

There are many different methods of measuring the success of paid search campaigns, according to Fred Vallaeys.

But in an Inside AdWords blog post, the 'product evangelist' asserts that return on investment (ROI) is the most...

Category: Google

Displaying results 36 to 40 out of 114

< Previous

1

2

3

4

5

6

7

Next >