Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Yahoo! launches traffic quality centre

09.08.2007

A new traffic quality centre has been launched by Yahoo! to allow webmasters to analyse visitors to their sites.

The search engine suggests that the new product offers greater powers to combat click fraud and optimise paid search...

Category: Paid search

Google schedules AdWords outage

08.08.2007

Google has announced administrative access to its AdWords marketing service is to be unavailable for four hours on Saturday, August 11th.

Scheduled to occur between 18:00 and 22:00 BST on that date, the search engine states that...

Category: Paid search

Yahoo! espouses PayPal for ad revenue

06.08.2007

Yahoo! has emphasised the potential benefits for internet marketers of using PayPal to reclaim revenue from advertising.

According to the search engine, the flexibility of electronic banking means funds may be recouped more...

Category: Paid search

Click fraud 'continues to rise'

23.07.2007

Click fraud rose for the third consecutive time in the second quarter of 2007, it has been claimed.

Figures compiled by the Click Fraud Network show that 15.8 per cent of clicks during the three-month period were determined as...

Category: Paid search

Paid search 'is scalable'

05.07.2007

Paid search is scalable for any size of business, it has been advised.

Graham Charlton, E-consultancy researcher, claims that companies of any size may benefit from an intelligent paid search campaign.

But he warns that strict...

Category: Paid search

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