Search Marketing News
Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.
Search engine success 'dependant on terms'
27.11.2007
The effectiveness of search engines varies according to the terms and products searched for, it has been noted.
Blog SEO Space has observed that, while Google was reported to have gained the most market share and search queries...
Category: Search engines
Search 'key driver for online retail'
21.11.2007
Online retail traffic was driven primarily by search activity in October, new figures show.
According to Hitwise figures, search engines were the most prominent source of traffic to online retailers last month.
While visits to...
Category: Search engines
Search engines reliant on branding
29.06.2007
A new study has revealed that branding is important for search engines, even if the results produced are the same.
A Penn State study sought to discover why internet users tend to gravitate toward a small number of search...
Category: Google, MSN, Other, Search engines, Yahoo
EU to expand search engine investigation
21.06.2007
The European Union is likely to begin looking at search engines after investigating the data protection measures employed by Google, Reuters news agency has learned.
A European Commission source told the news agency that the EU's...
Category: Search engines
Powerset to launch natural language search tool
18.06.2007
A Californian firm is set to launch a new natural language search engine which aims to match the linguistic structure of a query rather than simply the words themselves.
Powerset claims that its new natural language search tool...
Category: Search engines
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