Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.

Searchboth combines Google and Yahoo!

14.06.2007

A new tool has been launched which allows internet users to benefit from two search engines at once.

Searchboth.ca represents a cooperative partnership between Google, Yahoo! and AT&T and provides results from the two search...

Category: Google, Search engines, Yahoo

Yahoo! confident of narrowing Google gap

13.06.2007

Yahoo! bosses are in little doubt that they will be able to narrow the gap between themselves and online advertising rival Google, following a difficult year in which Google raced further into the lead.

Chief executive Terry...

Category: Google, Online marketing, Yahoo

Search engine survey finds Yahoo! 'most risky'

06.06.2007

Yahoo! returns the highest proportion of 'risky' sites for users, according to a survey of the top five search engines by security vendor McAfee.

Research published this week indicates that 5.4 per cent of Yahoo! searches return...

Category: Google, MSN, Other, Yahoo

Results differ 'dramatically' between search engines

01.06.2007

Popular search engines deliver very different results, a new study has found.

Research by InfoSpace, conducted by researchers at Pennsylvania State University and Queensland University of Technology, revealed a less than one per...

Category: Google, MSN, Other, Search engines, Yahoo

Yahoo! starts UK testing of Panama

29.05.2007

Yahoo! has started to test its Panama search marketing system in the UK, it has emerged.

The company is conducting limited tests of the service, according to an email sent by Yahoo! to UK advertisers and published on the PPC...

Category: Online marketing, Yahoo

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