Search Marketing News

Keeping you up to date with the latest developments in digital marketing, the team at iCrossing are pleased to provide you with coverage of the key issues and stories on natural search, paid search, social media and digital marketing in general. If you have any queries or comments about any of the articles below, feel free to contact us on +44 (0)1273 828100 or results@icrossing.co.uk.


Sir Tim demands "opt-in" tracking

17.03.2008

Creator of the web, Sir Tim Berners-Lee, has outlined his personal views on the web-tracking debate.

In an in-depth interview with BBC News, Berners-Lee appeared at his most animated when it came to the subject of...

Category: e-commerce, Online marketing


Games video mashups via YouTube API

14.03.2008

Games companies and social networks seem set to benefit from new code announced this week by YouTube.

On Tuesday, the video-sharing site announced a new set of 'open' application programming interfaces (APIs) that would allow...

Category: Social media, Video sharing


AOL snaps up Bebo

13.03.2008

Internet service provider AOL has bought the Bebo social network.

The deal will see AOL pay $850 million to acquire Bebo outright. The network, particularly popular with teenagers, has around 40 million users.

"Bebo is the...

Category: Social media


Google DoubleClicks on ad service buyout

12.03.2008

Google has completed its purchase of ad-serving company Double-Click, after European regulators gave the $3.1 billion deal the go-ahead.

The acquisition was originally announced last April, when Google said that the combination...

Category: Google, MSN, Online marketing, Search engines, Yahoo


TalkTalk balks at opt-out ad tracking

11.03.2008

Internet service provider TalkTalk is to make a controversial new user-tracking scheme 'opt-in', according to BBC News.

The scheme, developed by digital technology company Phorm, would be the first to record data about...

Category: e-commerce, Online marketing


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