Search Marketing News

iCrossing buys 3GNet

14.04.2008

Digital marketing company iCrossing has acquired 3GNet, one of Germany's longest-established digital marketing agencies.

The German agency specialises in natural and paid search marketing, and provides affiliate marketing...

Category: Natural search, Online marketing, Paid search

Google, Yahoo, Microsoft and News Corp in 'epic fight'

10.04.2008

Microsoft's pursuit of Yahoo has become more complex, with the appearance yesterday of a series of announcements and leaks.

According to a report in the Wall Street Journal (WSJ), Yahoo and AOL are close to a deal that would see...

Category: Google, Natural search, Online marketing, Paid search, Search engines, Yahoo

Google to sell DoubleClick's search marketing unit

04.04.2008

Google has confirmed details of how it will divest the search marketing business it acquired when it bought DoubleClick last month.

Category: Google, Online marketing, Paid search, Search engines

Union targets M&S with 'wasteful' AdWords campaign

28.02.2008

General workers' union Unite's attempt to use paid search advertising (PPC) to attack high-street retailer Marks and Spencer has been dismissed as 'wasteful' by internet marketers.

Unite has launched "a virtual and an actual...

Category: Google, Online marketing, Paid search, Search engines

Google to toughen up on paid search URLs

14.02.2008

Google is to "strictly enforce" the rules on how URLs are displayed via AdWords, in an effort to clamp down on misleading links.

The rules state that the URL displayed in an AdWords sponsored link should be the same as the URL...

Category: Google, Paid search, Search engines