SEECoR
iCrossing's Search Engine Emergency Communication and Response (SEECoR) helps major brands to plan for crisis, with search-based emergency response procedures that will mitigate negative PR and minimise damage to brand reputation in a public relations crisis.
Whether you’re handling a consumer product recall, the misuse of your brand by unauthorised third parties, or simply need to counter damaging rumours from social media, SEECoR will ensure that you have a framework in which to operate, supported by our experienced online PR team 24/7.
Our SEECoR service provides full planning for crisis and negative issues, providing search engine crisis management and social media mitigation. We can work with your corporate communications team at the outset of contingency planning or build an integrated search engine crisis communications layer into any existing plans.
Once contingency planning is in place the handling of a crisis from a search perspective can be handled by iCrossing. We can also offer social media and online communications consultancy as part of the contingency or crisis communications planning.
In the event of a crisis, SEECoR will:
- Ensure that you can use the immediacy of search to get positive messages out to customers quickly and effectively
- Adapt your website to communicate on message without damaging search and link equity
- Counter a ‘phishing’ attempt or other reputation damaging online fraud with a clear communication plan
- Manage the search news cycle and provide search engine damage limitation
- Protect investment in your Search Equity using a planned response
To find out how iCrossing SEECoR could help you to be prepared and supported with professional search engine crisis management, call us now on +44 (0) 1273 828 100, or email results@icrossing.co.uk.
