Content

We are a major content agency, with a dedicated team of professional journalists developing, producing and distributing content for some of the country’s leading brands, including MORE THAN, TK Maxx, Toyota and Visit Wales.

We were the first digital agency to launch a specialist social media and content division in 2006, quickly identifying that great content, as producer or curator, was crucial for brands to become visible and valued in their customers’ networks.

If you are wondering how to earn attention on the web for your business through great content, we can help.

Vision

The web creates vast opportunity for individuals and brands to earn attention previously the domain of prescribed ‘media owners’. Indeed, great content is a fundamental part of great natural search and social media programmes, and also plays deep into the evolving world of ‘creative’, driving the content of websites, blogs and applications, for example, alongside traditional design and usability considerations.

But, the limitless choice and availability of content on the web demands that brands deliver content of real value to their audiences to be relevant.  It must unite an understanding of an audience’s precise needs with the business’ marketing objectives and resource, and the kind of ‘execution’ that only professional journalists and creative can deliver. This is what the content team at iCrossing delivers.

Why iCrossing as your content agency?

Research & insight – Great content strategy starts with research. Our approach is defined by obsessive attention to understanding the content that people are looking for and where their needs are not being met, as well as deeper factors such as seasonality and linguistics.

Real experts – Our content team is staffed and run by professional journalists. Experts in their fields, including travel, retail and finance, they retain a clear sense of independence and reader-loyalty that is critical for content to become valued and valuable.

Social media leadership – to understand the power and influence of content on the web begins with an understanding of how social spaces function and thrive. As a genuine world-class social media agency, iCrossing knows the content that enables brands to become visible and valued in their customers’ networks.

If you want to understand how content has become fundamental to success on the web, just call.