Natural Search

“Google is not a search engine. Google is a reputation-management system. And that’s one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before.”
Clive Thompson, Wired

At iCrossing, we believe that natural search engine optimisation is no longer just a technical pursuit, but the art of true find-ability in a network with no boundaries. Your customers must drive your strategy. That means understanding the desires and behaviour of your customers. Reputation must be earned and not faked. That means being a useful part of your network. Think beyond the website.

Our heritage in natural search spans back ten years. Combine this with our work in social media along with our talent and world-class technology, and the possibilities are exciting...

• Our NetworkSense Mapping tool reveals your brand's reach by analysing connections between sites throughout the web. Identifying your networks and customer conversations means we can extend the reach of your natural search campaign by targeting those customers that are most responsive to your brand.
• Our social media strategists continually scan the web looking at how people interact with your brand. This creates fresh opportunities to open new conversations through content such as ebooks, articles and press releases written by our in-house journalists and optimised to reach throughout your network.
• Our content and media strategists are continually immersed in your industry to ensure the most effective content is produced which engages the user.
• Working closely with our user experience team ensures we never lose sight of your customers' brand experience, especially as we integrate new content to your site that is optimised in line with your campaign objectives.

Our connected approach means that insight drawn from all our digital marketing disciplines is fed in to your natural search campaign. This leads to a very targeted and effective campaign that maximises your budget through   

• Measurememt - our insight and analysis experts use a variety of proprietary research tools, including NetworkSense Tracking, a tool developed in-house to monitor and analyse the performance of your campaign in real-time
• Industry-standard techniques - a highly-detailed understanding of your customers is used to inform the direction of your natural search campaign.
• User Insight - our specialist team combines qualitative and quantitative data, campaign data, search linguistic data, inputs from social media research, and primary research to develop truly informed natural search campaigns
• Brand visibility - we make sure the customers looking for you, find you, by creating a direct route, bypassing brand noise, spammers, and intermediaries
• Increased customer visits - building and maintaining Natural Search visibility throughout your customers' buying cycle
• Accountability - detailed proposal covering all aspects of approach, design and technical implementation
• ROI tracking - using NetworkSense Tracking, our natural search engine optimisation service can be tracked end-to-end
• Tailor-made coverage - building an optimisation strategy specifically to suit your aims and objectives

To chat more about how we can help your brand attract, engage and acquire more customers through natural search engine optimisation, call us now on +44 (0) 1273 828 100 or email results@icrossing.co.uk.