Natural Search

We are one of the world’s leading natural search (SEO) agencies.

Founded in 1997, pre-Google, to help brands be found on the web, our natural search heritage and expertise is supported by brilliant centralised strategy and research. We deliver natural search services for some of the world’s largest brands, including Barclays, BT, Chelsea FC, Toyota and Virgin Atlantic.

We have won major accolades for our SEO work including Revolution magazine’s Best Search agency and #1 ranked SEO agency in the last Forrester Wave Report.

If you want to transform your search-engine visibility for sustainable results, give us a call.

Vision

Search engines are now absolutely fundamental to your customers’ buying journeys, acting as the first and most used source for new product research and selection. Visibility in natural search listings is therefore critical for brands, particularly those that sell directly online.

But competition in key sectors such as travel, retail and finance has become incredibly fierce. To gain sustainable rankings that are driven by your business’ marketing objectives, you need a specialist agency with the best SEO talent and supporting services on your team. iCrossing is that agency.

Why iCrossing as your natural search (SEO) agency?

Search heritage & expertise - We have been building award-winning natural search programmes for the UK’s biggest brands for almost 15 years and are stuffed full of the country’s best SEO specialists. But our people are much more than search geeks; they are genuine marketers able to define and build SEO programmes to meet the precise needs of your business

Research & insight – The best SEO work begins with obsessive research to map your business, your market and your competitors. Our insight and analytics team is dedicated to conducting this kind of analysis so we can identify the opportunities for making your brand much more visible for the search terms that matter

Social media leadership – Quickly identifying the impact your customers’ use of social media would have on brands’ natural search rankings, iCrossing was the first agency in the UK to launch a dedicated social media and content division in 2006. Our leadership in this field now allows us to use social media to identify keywords, reach out to key influencers and drive the creation of content that underpins SEO success

Search synergy – There are many compelling reasons for putting your SEO and paid search in the same place. As a genuine leader in both fields and as agency of record for both disciplines for many brands we are perfectly placed to make search synergy a powerful part of your digital strategy

Want to know more? Why not have a look at some of our work as lead natural search (SEO) agency for some of the UK’s biggest brands and contact us to find out more.

Our Approach

Our connected approach means that insight drawn from all our digital marketing disciplines is fed in to your natural search campaign. This leads to a very targeted and effective campaign that maximises your budget through

WHAT OUR CLIENTS SAY...

Simon Watts, Head of Marketing - brand, planning & online – for the consumer marketing team at Halifax says:

“Search has been a massive success for us in 2008. We’ve delivered growth way ahead of the competition and smashed our internal targets. There is no doubt in my mind that there were two main drivers of this - establishing a team dedicated to all things search related; and Will working on site with us for the first 4 months. By getting closer to our objectives and the inner workings of our business, Will was able to pinpoint the right strategies and help us to deliver them quickly. It has been a real success story for us, and iCrossing have been instrumental in delivering that success.”

Measurement - our insight and analysis experts use a variety of proprietary research tools, including NetworkSense Tracking, a tool developed in-house to monitor and analyse the performance of your campaign in real-time

Industry-standard techniques - a highly-detailed understanding of your customers is used to inform the direction of your natural search campaign.
User Insight - our specialist team combines qualitative and quantitative data, campaign data, search linguistic data, inputs from social media research, and primary research to develop truly informed natural search campaigns
Brand visibility - we make sure the customers looking for you, find you, by creating a direct route, bypassing brand noise, spammers, and intermediaries
Increased customer visits - building and maintaining Natural Search visibility throughout your customers' buying cycle
Accountability - detailed proposal covering all aspects of approach, design and technical implementation
ROI tracking - using NetworkSense Tracking, our natural search engine optimisation service can be tracked end-to-end
Tailor-made coverage - building an optimisation strategy specifically to suit your aims and objectives