Natural Search
Our heritage in natural search (NSO) spans back ten years. Combine this with our work in social media along with our talent and world-class technology, and the possibilities are exciting...
Our NetworkSense Mapping tool reveals your brand's reach by analysing connections between sites throughout the web. Identifying your networks and customer conversations means we can extend the reach of your natural search campaign by targeting those customers that are most responsive to your brand.
Our social media strategists continually scan the web looking at how people interact with your brand. This creates fresh opportunities to open new conversations through content such as ebooks, articles and press releases written by our in-house journalists and optimised to reach throughout your network.
Our content and media strategists are continually immersed in your industry to ensure the most effective content is produced which engages the user.
Working closely with our user experience team ensures we never lose sight of your customers' brand experience, especially as we integrate new content to your site that is optimised in line with your campaign objectives.
Our Approach
Our connected approach means that insight drawn from all our digital marketing disciplines is fed in to your natural search campaign. This leads to a very targeted and effective campaign that maximises your budget through
WHAT OUR CLIENTS SAY...
Simon Watts, Head of Marketing - brand, planning & online – for the consumer marketing team at Halifax says:
“Search has been a massive success for us in 2008. We’ve delivered growth way ahead of the competition and smashed our internal targets. There is no doubt in my mind that there were two main drivers of this - establishing a team dedicated to all things search related; and Will working on site with us for the first 4 months. By getting closer to our objectives and the inner workings of our business, Will was able to pinpoint the right strategies and help us to deliver them quickly. It has been a real success story for us, and iCrossing have been instrumental in delivering that success.”
Measurement - our insight and analysis experts use a variety of proprietary research tools, including NetworkSense Tracking, a tool developed in-house to monitor and analyse the performance of your campaign in real-time
- Industry-standard techniques - a highly-detailed understanding of your customers is used to inform the direction of your natural search campaign.
- User Insight - our specialist team combines qualitative and quantitative data, campaign data, search linguistic data, inputs from social media research, and primary research to develop truly informed natural search campaigns
- Brand visibility - we make sure the customers looking for you, find you, by creating a direct route, bypassing brand noise, spammers, and intermediaries
- Increased customer visits - building and maintaining Natural Search visibility throughout your customers' buying cycle
- Accountability - detailed proposal covering all aspects of approach, design and technical implementation
- ROI tracking - using NetworkSense Tracking, our natural search engine optimisation service can be tracked end-to-end
- Tailor-made coverage - building an optimisation strategy specifically to suit your aims and objectives
Take a look at some of our natural search work...
BAA
Search Synergy. BAA reaps the rewards of putting both paid and natural search through iCrossing.
VIRGIN HOLIDAYS
A content focused approach to SEO exceeded Virgin Holiday's targets at a key booking period.
