Social Media Agency

Recognising the importance and influence of social media on search rankings, iCrossing UK was, in 2006, the first digital agency in the UK to launch a social media division. Since then, social media have become much more than a tool for search visibility and we remain market leaders, developing social media strategies and campaigns for brands including Bank of America, Marks & Spencer, and Toyota.

Vision

Like search engines, social media is ‘native’ to the web. They are not media models reinvented for the digital age, but borne of it. As such they are all-powerful, dominating user time and energy. Consider, for example, that Facebook is now responsible for one in seven page views in the UK and growing exponentially.

But, this does not make social media merely new sites to add to display advertising media plans. They are, at their core, platforms for conversation where traditional modes of marketing are not welcome. Instead, brands may earn attention in these spaces by becoming valued in their customers’ networks. iCrossing understands how.

Why iCrossing as your social media agency?

Social media expertise – We have been creating award-winning social strategy and campaigns for the world’s biggest brands since 2006. We are the only agency with a Forrester Research social media case study to its name. In fact we have two.

Research & insight – We use the best tools and dedicated, in-house research & insight experts to truly understand the network that surrounds your brand. This research underpins all the social activity we recommend and undertake, including listening, content strategy, outreach and community management.

Content creation – We have dedicated teams of professional journalists and creatives to design, deliver and maintain the social platforms, sites and assets that help our clients become valued in their customers networks.

If you want to discuss how your brand should be engaging in social media just contact us.

Matt Locke, Commissioning Editor of Channel 4 Education

“Working with iCrossing has allowed us to understand the appetite for more related content, which shows not only that we’re doing something right with our gaming content, but more importantly that there’s an opportunity to direct our audience to other sections of the Channel 4 website, as well as build relationships in social networks where we’re being discussed and advocated.”

Take a look at some of our social media programmes...