Online Content

Creating content for online audiences

The web is made up of millions of connected communities, all desperate to share and analyse new online content. If you want to truly engage with audiences, you need to create highly relevant, carefully targeted online content that resonates with the communities in your network.

Our dedicated in-house team of experienced journalists work within our Content & Media division, taking genuine news opportunities and creating content for specific online distribution: Online PR, news stories, opinion leader articles and feature content are produced providing valuable content that will be found through natural search and attract attention from relevant online audiences and communties.

Our editorial service is tailored to your business and each piece is deep-linked to relevant areas of your website, improving the relevance for journalists and readers. These original news and articles appear on your website via an XML feed and can be distributed further afield using our Distribution Service.

To find out more about our editorial services, call us now on +44 (0) 1273 827 700, or email results@icrossing.co.uk.