Social Media Audit

What does your brand community look like?

Traditionally, brand marketers have been used for creating a brand image, tightly controlled from the centre. Social media networks – blogs, wikis, MySpace, Bebo – are all challenging that model. Now hundreds, sometimes thousands of online social networks are having their say, cropping up in search results, influencing opinion and even driving news agendas. Isn’t it time you found out who’s influencing your brand, where they are, what they are saying and what you can do to engage with them?

Using our NetworkSense Monitoring tool we are able to track the myriad of conversation that take place each day around your brand. Such insight is used to form an extremely effective social media strategy .

Digital marketing is buzzing with the implications of social media, and rightly so: 70% of online content will be user-generated in three years’ time (Datamonitor). For major brands and media owners, this represents a threat and an opportunity; until you understand the communities that affect your brand there is very little you can do about either.

Our Social Media Audit is an in-depth analysis of your online communities, identifying the major influencers, analysing their effect on your online brand equity and identifying strategies that you can employ to positively influence what is going on.

To find out how our social media audit could help you to engage with social media, call us now on +44 (0) 1273 827 700, or email resultsREMOVE@icrossing.coME.uk.