Social Spaces

Social Spaces are the online spaces where brands interact with the people that matter to them.

Our Social Spaces programme is a pioneering strategic service that helps organisations and brand owners see, understand, engage and participate in online networks.

As attention and influence shift outside of a brand’s immediate control, we offer deep insight and strategic value creation through our Social Media Audit service to help organisations see where attention, engagement and influence resides within search and social networks.

Equipped with benchmarking measures we work with marketing, technology and brand communication teams to align interests through internal and external learning programmes in the form of workshops, summits and executive briefings to generate strategic, organisation-wide buy-in.

Utilising our Social Spaces Framework, our strategists are helping brand owners redefine their marketing and communications strategies in a context of rapidly changing social media evolution. Taking a medium to long-term view our Social Spaces programme helps organisations to:

• own and grow brands in digital networks through visibility, participation and reputation management
• enhance authentic interaction with customers and stakeholders
• augment search strategy
• inform product, service and customer relationship development through enhanced listening and learning capability

The strategy ultimately leads to the expression of a new basis for interaction both internally and externally.

Implementation techniques vary with each brand owner but may include:

• constant testing and evolution of onsite content and interactive features
• offsite tactical strategies to reach and engage with communities
• press/media centre optimisation
• constant feedback loop comprising quantitative and qualitative data

To learn more about how your organisation and brand could benefit from engaging in Social Spaces contacts us now on +44 (0) 1273 828100 or email resultsREMOVE@icrossing.coME.uk.