NetworkSense Monitoring
With the myriad of online conversations taking place each day, tracking this dialogue and establishing attitudes towards your brand can appear an impossible task.
Our NetworkSense Monitoring tool uses sentiment analysis to track what the world is saying about your brand online. It tracks over 300,000 blogs, news and media-sharing sites up to 12 times daily to find brand mentions.
This tool is integral to our Social Spaces programme, a pioneering strategic service that helps organisations and brand owners see, understand, engage and participate in online networks.
The results that the tool generates are analysed by our content and media experts who present the findings in a way that helps you get a fuller understanding of how people feel about your brand. This knowledge can then be used to inform your social media strategy.
Use our NetworkSense Monitoring tool to gain:
- Understanding: of how your brand is perceived by others
- Insight: into online conversations taking place around your brand
- Context: measurement of the credibility of sites mentioning your brand
- Benchmarking: month-on-month changes in sentiment and against competitors
This means that:
- Your ongoing social media strategy is based on a true representation of your brand perception
- You can monitor sentiment used in conversations around your brand on a daily basis
- You can keep track of attitudes towards competitors
- You are able to identify the key online commentators and opinion formers in your sector
- Engage with people and communities that are most responsive to your brand
Find out how we can help you develop your brand's social media strategy. Call us on +44 (0) 1273 828 100, or email resultsREMOVE@icrossing.coME.uk.
