NetworkSense Tracking

NetworkSense Tracking provides the reporting that you need to understand the value of your digital marketing. It tracks the performance of your natural search campaign, from how many visits are being generated, down to the detail of what each visitor does on each page of your website.

Unlike other tracking tools, NetworkSense Tracking focuses purely on search marketing and your campaign's key performance indicators. This may include search engine rankings, traffic sources, volumes and trends, new vs. returning visitors to your website, activity hotspots and failure points, conversion rates, sales values and return on investment.

NetworkSense Tracking is designed to enable us to share real-time data with clients. It provides you with access to instant, daily information and also enables you to download customised reports at the push of a button.

The benefits 

• Campaign data – providing all the detailed information we need to identify search terms that convert well and deliver optimum return on investment across paid, natural and social search campaigns
• Tracking – monitoring where visitors go and your site and identifying where most value comes from, all through one simple interface
• Analytics – the data from NetworkSense Tracking shows us where the customer journey breaks down and enables us to improve positive actions on your website
• Campaign management – filter out paid search data, or natural or social search data, so you know exactly how well any specific campaign is performing
• Value – NetworkSense Tracking tells us exactly how much it costs to get each visitor to your site and the lifetime value of the customers gained through your search campaign
• Transparency – you can see what we see, so that you understand exactly what we are achieving each and every day

Easy installation

NetworkSense Tracking is a tag-based reporting system that requires the addition of a small piece of code to every page of your site. When a visitor views a page, the code transmits this information back to the NetworkSense Tracking server – there is no software on your server or administering log files.

/ Download the NetworkSense Tracking PDF