What We Think
The Connected Brands Index
A first-of-its-kind research report which gauges the quality and performance of a brand’s presence in networks.
Our vision is of successful brands in connected media.
To get people’s attention you first need their permission. They will only give this to you if your message is communicated authentically, creatively and what you are offering fulfills their personal need.
Building responsible relationships in this way leads to brand visibility, consumer engagement and equity in search.
The scale, speed and complexity of digital media today presents many marketers with huge daily challenges. Our approach is to look at marketing and communications from the broadest view possible.
At the centre of our thinking is the question of how organisations adapt to a fundamental change in how they communicate. Using our search heritage helps us to see journeys and relationships, not just transactions. We see organisations in networks not just channels and think that they should re-wire their marketing approach radically and quickly.
eBooks
Whitepapers
How to Start Blogging: A Guide for Business Bloggers
An e-book that considers how to start blogging for business.
Optimising for Users Not Search Engines
An article that explores how to build a sustainable brand in a connected world.
Brands in Networks
An e-book that considers how open online networks are revolutionising the position of brands and the role of marketing.
Trademark Turf Wars
The article considers the recent announcement by Google around the changes in its trademark policy.
What is Social Media?
An e-book that introduces the different forms of social media - from blogs and social networks to wikis and virtual worlds.
Automotive - Understand & Engage with your Customers
Social networking means that the route to information is no longer linear, controlled by the manufacturers and dealers.
Market Insights - Clothing Retailers
In this brief report, iCrossing examines the broad trends facing the sector and specific data that demonstrates where opportunity lies, as well as some user insight to help drive online strategy.
Research
- 02/09/2010, 12:07
- icrossing_uk: @louisedoherty Thanks, glad you like it - we had fun with this one!! <gw>
- 02/09/2010, 12:02
- icrossing_uk: UK IAB to ‘guestimate’ Facebook revenues for next online adspend study by @Philipbuxton http://ow.ly/2ypaf [Connect]
- 02/09/2010, 11:56
- icrossing_uk: UK IAB to ‘guestimate’ Facebook revenues for next online adspend study http://bit.ly/djAbNc - by @philipbuxton
