What We Think
The Connected Brands Index
A first-of-its-kind research report which gauges the quality and performance of a brand’s presence in networks.
Our Vision of Digital Marketing
YOUR CUSTOMERS HAVE BEEN SET FREE
They no longer exist in passive broadcast channels but, enabled by the internet, in connected networks of experience and information that they use to make all their decisions – and in which they are fully in control.
In this world, brands need a new approach – they need to learn to live and be valued in their customers’ networks.
Brands that are VISIBLE, USEFUL, USABLE, DESIRABLE and ENGAGED in their customers’ networks will succeed.
We call them CONNECTED BRANDS.
LATEST RESEARCH
How People in the UK Search Online for Travel Breaks
A look into the search landscape for short breaks and related categories.
US Retail Analysis Around the 2010 Christmas Season
An analysis of paid search data from some of iCrossing's largest retail clients in the US
Facebook Challenges: 8 Quick Tips For Developing a Facebook Strategy
What do brand and media owners need to bear in mind when it comes to Facebook?
Women in Digital: Understanding Women's Digital Behaviour.
Women's digital habits, how they use digital, what they use it for, how they search and how they behave online.
Travel Insurance: How People Search for Insurance
Understanding search opportunities in the online travel insurance space.
World Cup Research: Search and Social Media During the World Cup.
Connecting brands: Understanding the search and social media impact of the world cup.
How to Start Blogging: A Guide for Business Bloggers
An e-book that considers how to start blogging for business.
Brands in Networks
An e-book that considers how open online networks are revolutionising the position of brands and the role of marketing.
Optimising for Users Not Search Engines
An article that explores how to build a sustainable brand in a connected world.
What is Social Media?
An e-book that introduces the different forms of social media - from blogs and social networks to wikis and virtual worlds.
Research
- 18/05/2012, 10:54
- icrossing_uk: Adam Lavelle and Pat Stern close the conference with living and owning the moments #iccs12
- 18/05/2012, 08:44
- icrossing_uk: Tables ready for a few sore heads this morning #iccs12 http://t.co/Fs5ROjTh
- 17/05/2012, 15:26
- icrossing_uk: Congratulations to Moonfruit on their recent acquisition by Yell Group. Sounds like a great opportunity for both companies!
