Managing Complex Search Campaigns

Paul Doleman, Head of Paid Search at Spannerworks, delivered a webinar for Knexus on how to effectively manage complex search campaigns. The session covered:

• how to manage and optimize bids for thousands of keywords across multiple search engines
• how a combination of strategy and technology can help you keep on top of large campaigns and grow smaller ones to the next level
• the interplay between paid and natural search and developing strategies to maximize your exposure using both methods.

If you would like to watch this podcast you can request it now at Knexus. You can also request a copy of the presentation by emailing whatwethinkREMOVE@spannerworksME.com.

Feel free to contact us on +44 (0)1273 828100 or resultsREMOVE@spannerworksME.com if you would like to discuss any of the points raised above or need advice on managing your search campaign.