US retail Analysis around the 2010 Christmas season

In an analysis of paid serch data from some of iCrossing's largest retail clients in the US it is clear that the 2010 holiday season will be much stronger than 2009, but still recovering in a difficult economy.

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Key Findings

/ Traffic is up.

/ Conversion rates are back up.

/ Those who buy online are ordering more.

/ Marketers are getting more bang for their buck.

/ CPC for branded keywords is decreasing.

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